Products | Product-Specific Triggers
Fall/Winter
- 4WD Vehicles
- Movies/Binge Watching
- Beer: Stouts and Porters
- Rain Jacket
- Dry Skin/Moisturizers
- Retail – Warmer Than Last Year
- Fishing Weather
- Retail – Cooler Than Last Year
- Food Delivery
- Ski Bum
- Hazardous Driving
- Snow Boots
- Heating System
- Snow Tires
- Hot Drinks
- Travel: Warm Vacation
Spring/Summer
- Fire Danger
- Pool Time
- Home Repairs Exterior
- Rain Boots
- Home Repairs Interior
- Spring Apparel
- Mosquito Threat
- Storm Damage
- Outdoor Workouts
- Yard Work
Product-Specific Triggers
WHAT IS A PRODUCT-SPECIFIC WEATHER TRIGGER?
These triggers leverage weather conditions known to drive consumer behavior within a specific product or product category. New triggers are being added regularly by our team.
WHAT IS BEHIND A PRODUCT-SPECIFIC WEATHER TRIGGER?
These pre-designed triggers combine multiple weather conditions that correspond to popular brand categories.
WHAT IS THE DELIVERABLE?
We provide frequently updated, geo-based triggers that are currently available within The Trade Desk platform for your campaign.
WHAT IS THE REFRESH RATE?
Every 1 – 6 hours, depending on the trigger.