The Goal Kingsford wanted to deliver a weather targeted marketing campaign coinciding with the arrival of spring. Specifically, their goals were to drive brand awareness and purchase consideration by leveragi...
The Objective In advance of the spring allergy season, a large manufacturer of allergy eye drops approached Flashtalking with the goal of serving creative units that could adapt to changes in pollen counts wi...
Overview A leading apparel retailer wanted to market their cold weather apparel during the winter months, with the objective of maximizing online and offline return on ad spend (ROAS.)
Overview A leading pain relief brand hypothesized that serving ad copy during and after snowfall would allow them to make timely and relevant connections with customers searching for relief from soreness rela...
