Apparel Retailer

Overview

A leading apparel retailer wanted to market their cold weather apparel during the winter months, with the objective of maximizing online and offline return on ad spend (ROAS.)

Setup

WeatherAlpha set up several custom weather-targeted tactics within the retailer’s ad buying platforms; and provided corresponding weather data to their ad serving platform to enable weather-focused dynamic creatives.

The client then tested how weather targeting performed against audience targeting.

The Result

After three weeks, the agency reported that the ROAS from the weather-targeted portion of the campaign was 50% greater than the audience-targeted portion.