FALL/WINTER
4WD Vehicles Fire Danger
Beer: Stouts and Porters Home Repairs Exterior
Dry Skin/Moisturizers Home Repairs Interior
Fishing Weather Mosquito Threat
Food Delivery Outdoor Workouts
Hazardous Driving Pool Time
Heating System Rain Boots
Hot Drinks Spring Apparel
Movies/Binge Watching Storm Damage
Rain Jackets Yard Work
Retail – Warmer Than Last Year
Retail – Cooler Than Last Year
Ski Bum
Snow Boots
Travel: Warm Vacation
SPRING/SUMMER
Fire Danger
Home Repairs Exterior
Home Repairs Interior
Mosquito Threat
Outdoor Workouts
Pool Time
Rain Boots
Spring Apparel
Storm Damage
Yard Work
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What is a Product-Specific Weather Trigger?
These new triggers leverage the weather conditions known to drive
consumer behavior within a specific product or product category.
What is behind a Product-Specific Weather Trigger?
These proprietary triggers combine several past, current, and/or
forecast weather conditions.
What is the deliverable?
WeatherAlpha provides frequently updated, geo-based triggers that are
currently available within The Trade Desk.
What is the refresh rate?
Every 1 – 6 hours, depending on the trigger.
What is the cost?
$0.75 CPM
