Weather and Advertising.

WeatherAlpha provides solutions to advertisers looking to incorporate weather targeting into their campaigns.

An estimated 1/3rd of GDP is impacted by weather:  A rainy weekend dampens lawn and garden sales, a snowy winter is a boon for ski resorts.  Incorporating weather targeting into ad campaigns boosts performance during favorable periods while minimizing ad spend when conditions are less favorable.

Our comprehensive data platform captures hundreds of highly granular weather and environmental conditions, including:
  • Current, forecast, and past weather
  • Pollen counts
  • Flu levels
  • UV
  •  Air Quality

We can combine multiple conditions or create customized data points to accommodate your marketing needs.

Contact us today to learn more about our services.

Learn How It Works »