WeatherEdge Platform
Imagine you could speak directly to your customers every time the weather changes.
Now you can. Deliver the perfect message for your customers – rain or shine, hot or cold, down the street or across the globe.
Our WeatherEdge™ API is:
Customizable
Regardless of your product or its association with weather, we can tailor a custom blend of weather data points to target your audience when and where pertinent conditions are occurring.
Easy
Working with weather data is challenging – WeatherAlpha is here to help. We distill hundreds of different weather conditions into those few that will resonate most for your brand, and can help tailor your messages to maximize performance.
Global
The WeatherEdge™ API is available across the digital landscape; and can be used to apply a uniform weather targeting solution across your ad platforms of choice. With WeatherEdge™, you can deliver your weather-specific message to targeted audiences all around the world.
Sensitive
When it comes to weather, everything is relative – on any given day, 40 degrees feels a whole lot different to the people living in Miami than to those in Minneapolis. Our WeatherEdge API was built atop decades of robust climate information to ensure that your message will appear everywhere people are feeling a chill in the air.