How It Works. WeatherProof your business in 4 easy steps.

The formula is simple…Local Weather Condition + Consumer Need = Relevance and Drive to Purchase…but the execution can be complicated. That’s where we come in.

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Step 1: Weather Impact Assessment

Most businesses are impacted by the weather – but not everyone is affected the same way.  Give us a bit of your sales data and we will show you when you get the biggest boost (or take the biggest hit), which weather conditions are most impactful, and how much of your bottom line changes with the weather.  And we aren’t just talking about crippling, large scale events such as blizzards or hurricanes with sweeping impacts on civilization – sunshine, cold temperatures, even a passing shower – all of these can have major impacts on your day-to-day performance.

Sign up today and we’ll give you a complimentary Weather Impact Assessment!  

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Steps 2 & 3: WeatherEdge Platform

Our mission at WeatherAlpha is to drive interest in your product or service when it’s relevant to the weather.  Here are some examples:

  • A ski resort could advertise after a snowstorm, when the trails are blanketed with tons of fresh powder.
  • A food delivery company could wait until a rainstorm to advertise, when people are more likely to stay at home and order in.
  • A bikini retailer could advertise in advance of the first heat wave of the season.

Using our patent pending WeatherEdge Platform, you can plan a series of special offers that relate to over 50 possible weather conditions and combinations.  Set up different deals for rainy days and sunny days, hot and cold, or combinations of the above.  You have the control.

Then, when the weather arrives, WeatherEdge automatically distribute your message across the digital landscape in real-time, and to only the geographic areas affected.  If only weather forecasting were so simple!

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Step 4: WeatherDeal Emails

Weather may hurt your business at times, but we offer a silver lining – the harsh reality of the daily deal business is they pose tremendous risk to any company, with near certain losses and stretched resources.  Our WeatherDeal Email system allows you to minimize the inherent risk, by offering a coupon during periods when weather is historically unfavorable for sales – for example, a restaurant might want to attract customers on a rainy night when the place would otherwise be half empty.  There is also no minimum discount – what could be better (besides returning customers when the storm passes)?

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