Weather affects our plans, our moods, and is constantly making headlines. For many of us, it is the first thing we check when we wake up in the morning. A growing body of research has demonstrated the impact of weather on our spending patterns. WeatherAlpha has devised our proprietary WeatherEdge™ system around proven correlations between weather and retail - all you have to do is craft your message to a specific type of weather and use WeatherEdge™ to deliver that message to a contextually relevant audience.
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